A just released study by SEO specialist Bright Edge suggests that many brands, particularly retailers, are starting to see well-optimized Twitter and Facebook pages in their top search engine results.
While this should not be surprising to any marketer, it does reinforce the fact that social media is helping users discover branded content and destinations.
However, what I find missing from the study is a look into how Bing’s search algorithms are treating social media content, particularly Facebook Open Graph pages. Bing has been very progressive in incorporating Open Graph metadata and Fan count as signals, and as such might be more indicative of where social + SEO is heading.
With about 300,000 new sites making their content part of the Open Graph every month, there should be plenty of data to dig into.
If anybody has seen Open Graph metadata impacting their Bing results, I’d love to hear about it.