Today Facebook announced a very interesting new feature; the subscribe button. It’s designed to allow individuals to make their public updates available to other individuals, aka “subscribers” without requiring a reciprocal friend relationship.

If this sounds like Twitter, it’s because it’s very much like Twitter. I suspect Google+ will follow suit soon with a similar concept.

I think this is a great feature, and would be even greater if it was available to Pages.

However Facebook will probably not make this available to Pages for a simple reason: Facebook doesn’t want to give marketers a short-cut into their Fan’s Newsfeeds. That’s what ads are for.

Lets see if Google is more business friendly.