The problem with both Facebook and Twitter is that they haven’t completely figured out the role of 3rd party developers. They may say they embrace the development community, but they don’t really respect the community. Companies like Salesforce and Google have figured this out, mostly because they are committed to helping 3rd party developers make money as a way for themselves to make money.
I thought I’d share with you my high-level reflections on Facebook’s new product announcements and what they mean. Bottom line is, while the changes that Facebook announced at F8 created more ways to connect with consumers, reaching those consumers may be more difficult due to a higher ‘noise’ level and competition for user’s time and attention.
Facebook may be a great place to promote a handful of marquee products, but when you have hundreds of thousands of products, Facebook prospects may be better served back at the farm.
Express launched an online storefront on Facebook yesterday. While I’m bullish on Facebook as an eCommerce facilitator, I’m not sure that an on-Facebook storefronts like this is the wave of the future.
It’s been long assumed that Facebook’s “Share” button is going away. Ever since the Like button for websites was announced a little over a year ago, Facebook started to push developers toward using this viral mechanism over Share. The Like button was a better solution on many fronts. It wasn’t disruptive; a click would change […]
A just released study by SEO specialist Bright Edge suggests that many brands, particularly retailers, are starting to see well-optimized Twitter and Facebook pages in their top search engine results. While this should not be surprising to any marketer, it does reinforce the fact that social media is helping users discover branded content and destinations. […]