The problem with both Facebook and Twitter is that they haven’t completely figured out the role of 3rd party developers. They may say they embrace the development community, but they don’t really respect the community. Companies like Salesforce and Google have figured this out, mostly because they are committed to helping 3rd party developers make money as a way for themselves to make money.
A just released study by SEO specialist Bright Edge suggests that many brands, particularly retailers, are starting to see well-optimized Twitter and Facebook pages in their top search engine results. While this should not be surprising to any marketer, it does reinforce the fact that social media is helping users discover branded content and destinations. […]