I thought I’d share with you my high-level reflections on Facebook’s new product announcements and what they mean. Bottom line is, while the changes that Facebook announced at F8 created more ways to connect with consumers, reaching those consumers may be more difficult due to a higher ‘noise’ level and competition for user’s time and attention.
Today Facebook announced a very interesting new feature; the subscribe button. It’s designed to allow individuals to make their public updates available to other individuals, aka “subscribers” without requiring a reciprocal friend relationship. If this sounds like Twitter, it’s because it’s very much like Twitter. I suspect Google+ will follow suit soon with a similar concept. […]
Facebook may be a great place to promote a handful of marquee products, but when you have hundreds of thousands of products, Facebook prospects may be better served back at the farm.
Judging by the growth in companies offering Facebook News Feed Optimization (NFO) services, it seems that an industry analogous to SEO (Search Engine Optimization) may be in development. The SEO industry has had its fair share of critics comparing many offerings to “snake-oil”. Will the same happen here? Can you really optimize messages for Facebook’s News Feed?
Express launched an online storefront on Facebook yesterday. While I’m bullish on Facebook as an eCommerce facilitator, I’m not sure that an on-Facebook storefronts like this is the wave of the future.
It’s been long assumed that Facebook’s “Share” button is going away. Ever since the Like button for websites was announced a little over a year ago, Facebook started to push developers toward using this viral mechanism over Share. The Like button was a better solution on many fronts. It wasn’t disruptive; a click would change […]
With the launch of Facebook Studio, the social network is celebrating short-term thinking and the occasional burst of spending known as “ad campaigns”. Really, do we need more of that? No, I’m not against campaigns. They have their place as a marketing tool. Practically speaking, they’re easy to plan, easy to grasp for everybody involved, […]
A just released study by SEO specialist Bright Edge suggests that many brands, particularly retailers, are starting to see well-optimized Twitter and Facebook pages in their top search engine results. While this should not be surprising to any marketer, it does reinforce the fact that social media is helping users discover branded content and destinations. […]