Google Plus is hot right now, but neither Google nor its users have completely found out what to use the network for yet. Google+ may go down like a lead zeppelin (or Google Wave). Who knows. That said, here are my predictions on how Google+ may evolve in pursuit of market share.
A just released study by SEO specialist Bright Edge suggests that many brands, particularly retailers, are starting to see well-optimized Twitter and Facebook pages in their top search engine results. While this should not be surprising to any marketer, it does reinforce the fact that social media is helping users discover branded content and destinations. […]